Post by account_disabled on Mar 12, 2024 0:23:04 GMT -5
A customer has put a cheap TV for 400 euros in their cart, it certainly makes sense to offer 80 euros more. On the contrary, offering a 4K TV at the price of 1,500 euros would be an inappropriate upselling attempt, as this is a huge price difference. The probability that the customer will choose this item will be very low or zero. As a general rule, you can try to sell products that are up to 30% more expensive than the originally selected item. Download for free What is cross-selling? Cross -selling is a sales technique with which the customer is offered an additional product to the selected item of a different category.
For example, one cross-selling tactic is to offer the customer batteries when UAE Phone Number they add a camera to their cart. upsell-crosssell-camera-batteries Other examples include: For a TV, an HDMI cable is recommended For a flowerpot, a watering can is recommended Cups are suggested for a coffee machine And so on. Amazon reported that as much as 35% of its revenue comes from cross-selling. The industry standard is around 10%. Adding a "These items are often purchased together" or "Customers who are interested in this product also bought." section will not only help you increase sales, but can really provide useful information to your buyers.
The golden rule to make cross-selling work is to think about which products pair perfectly with each other (like sauce and pasta). Is upselling or cross-selling better? Both upselling and cross-selling can increase revenue, but both tactics aren't always right. Cross-selling can be a little easier to use, because there is almost always a complementary product for whatever is purchased. Conversely, not all products have a version suitable for upselling. For this reason, you should try to upsell your most popular products (those with lots of customer reviews ). With existing customers both sales tactics work well: the probability of selling something to a customer who has already purchased in a store is around 60-70%.
For example, one cross-selling tactic is to offer the customer batteries when UAE Phone Number they add a camera to their cart. upsell-crosssell-camera-batteries Other examples include: For a TV, an HDMI cable is recommended For a flowerpot, a watering can is recommended Cups are suggested for a coffee machine And so on. Amazon reported that as much as 35% of its revenue comes from cross-selling. The industry standard is around 10%. Adding a "These items are often purchased together" or "Customers who are interested in this product also bought." section will not only help you increase sales, but can really provide useful information to your buyers.
The golden rule to make cross-selling work is to think about which products pair perfectly with each other (like sauce and pasta). Is upselling or cross-selling better? Both upselling and cross-selling can increase revenue, but both tactics aren't always right. Cross-selling can be a little easier to use, because there is almost always a complementary product for whatever is purchased. Conversely, not all products have a version suitable for upselling. For this reason, you should try to upsell your most popular products (those with lots of customer reviews ). With existing customers both sales tactics work well: the probability of selling something to a customer who has already purchased in a store is around 60-70%.