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Post by samuelbapary3 on Jan 15, 2024 1:04:11 GMT -5
Land Rover has released an almost 6-minute video to promote its new Defender SUV starring singer John Mayer. During this short film, we follow the musician through different natural enclaves located in northern California . The branded content was filmed in the month of March, before the quarantine resulting from the coronavirus pandemic. After six intense months that have changed people's priorities, the brand has decided that it is the perfect time to bring it to light . The idea of returning to nature and how restorative it can be feels very appropriate,” says Stuart Schorr, vice president of marketing at Jaguar Land Rover, in a statement reported by Adweek .Using a getaway Decision Maker Email List vehicle is probably the trendiest activity you can do right now,” he adds. If you do not display the embedded video correctly, click here . Furthermore, in this piece signed by Atlantic Re:think , John Mayer performs one of his songs with his guitar while sitting in a Defender. "It didn't take much to convince John Mayer to take a little vacation earlier this year. Always on tour and connected, the renowned musician was eager for a break from it all. So we sent him to Jedediah Smith Redwoods State Park and put him in his favorite vehicle: the Land Rover Defender 110," the company explains in the description that accompanies the video, pointing out that, although the world has changed a lot since those days of filming, his "deep appreciation and respect for nature has only increased . " The short film "John Mayer Goes Outside" embraces nature and shows stunning images of Jedidiah Smith Redwoods State Park . During this experience, Mayer talks with tour guide Jenny Hanson and does different activities.
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