Post by account_disabled on Jan 8, 2024 3:19:17 GMT -5
APPLE TREE is celebrating, as it has presented its new corporate identity with which it seeks a more innovative and strategic image . Brand image is a fundamental factor in any company, and that is why the agency wanted to opt for a renewal that is closer to the philosophy it has carried out since day one. Driving change, influencing perception, increasing your relevance and growing your clients' business is the new direction the agency is heading. A journey that has just begun and that they want to deposit in the user's mind with a simple glance. And all of this will be carried out through the "New Thinking" initiative, which has been part of APPLE TREE's DNA since its foundation and which articulates the agency's new identity. The company's history carries under its weight different developments of innovative communication strategies based on this idea. Additionally, it has collaborated with more than 400 iconic brands around the world. « Our company was born with 'New Thinking' in its DNA, but we had never verbalized it before .
In our new corporate image we have given this message the weight it deserves because it is, after all, the reason why we are the way we are," emphasizes Carme Miró, CEO of APPLE TREE, in statements Email Data to MarketingDirecto.com . If 'New Thinking' has been APPLE TREE's inseparable companion in fatigue since its inception, why place this message in the spotlight now? The agency had actually been involved in developing a new corporate identity for quite some time. "We had planned to launch the launch campaign before the summer, but we had to delay it because of the pandemic," says Miró. However, the coronavirus has not slowed down APPLE TREE's activity in any way. «We are a company with a focus on the future. We have not made ERTEs and our goal is to continue working at full capacity for our clients ," he emphasizes. «New Thinking can be summarized in two big ideas . The first is to understand that, today, in our information society, communication is absolutely strategic for companies.
The second consists of a new strategic approach to communication : it means studying the challenges from different angles, building more innovative communication strategies and developing new competitive advantages," explains Miró. In this way, the agency seeks to be the company that generates answers, formulates hypotheses and verifies each step taken , as Isaac Newton did when he was hit by the apple that fell from a tree. Thus, under this inspiration, the values on which APPLE TREE's new philosophy is based will be present in each of its strategic and innovative proposals that they design: 1. Strategy Strategy is the basis of all thinking. The solution in a world as digitized as ours is data. We have the necessary resources to test and prove, without getting carried away by sensations or past experiences that may not be useful today. And this is not only analyzing the big data, but also extracting the small data, the insights, since they are what really provide differential value and turn the strategy into a winner.
In our new corporate image we have given this message the weight it deserves because it is, after all, the reason why we are the way we are," emphasizes Carme Miró, CEO of APPLE TREE, in statements Email Data to MarketingDirecto.com . If 'New Thinking' has been APPLE TREE's inseparable companion in fatigue since its inception, why place this message in the spotlight now? The agency had actually been involved in developing a new corporate identity for quite some time. "We had planned to launch the launch campaign before the summer, but we had to delay it because of the pandemic," says Miró. However, the coronavirus has not slowed down APPLE TREE's activity in any way. «We are a company with a focus on the future. We have not made ERTEs and our goal is to continue working at full capacity for our clients ," he emphasizes. «New Thinking can be summarized in two big ideas . The first is to understand that, today, in our information society, communication is absolutely strategic for companies.
The second consists of a new strategic approach to communication : it means studying the challenges from different angles, building more innovative communication strategies and developing new competitive advantages," explains Miró. In this way, the agency seeks to be the company that generates answers, formulates hypotheses and verifies each step taken , as Isaac Newton did when he was hit by the apple that fell from a tree. Thus, under this inspiration, the values on which APPLE TREE's new philosophy is based will be present in each of its strategic and innovative proposals that they design: 1. Strategy Strategy is the basis of all thinking. The solution in a world as digitized as ours is data. We have the necessary resources to test and prove, without getting carried away by sensations or past experiences that may not be useful today. And this is not only analyzing the big data, but also extracting the small data, the insights, since they are what really provide differential value and turn the strategy into a winner.