Post by account_disabled on Jan 7, 2024 22:52:42 GMT -5
A few days ago, McDonald's reaffirmed its commitment to society by launching Big Good , a burger made with 100% locally sourced ingredients with the aim of supporting the primary sector. For this project, the burger chain has collaborated with more than 2,000 producers from various areas of Spain affected by the coronavirus crisis. As part of this launch, McDonald's has placed a large banner on Madrid's Gran Vía with the phrase "The recipe we want to be copied" , a message that is also present on several mupis and marquees throughout the city. With this action, carried out together with the creative agency TBWA\España and the media agency OMD , the company invites other big brands to join the movement started with the launch of this burger. The Big Good recipe has 7 ingredients whose demand experienced a significant drop during the pandemic , and which come from different parts of Spain such as Extremadura, Castilla La Mancha, Castilla y León, Galicia, Madrid, Catalonia, Navarra, Andalusia and Murcia.
McDonald's supports the launch of its Big Good burger with an outdoor advertising campaign In this project McDonald's has had the support of OSI Food Solutions, Florette, Aryzta Bakeries Iberia or Phone Number List Entrepinares , some of its usual suppliers, and other new ones such as Arteoliva . In the documentary Big Good , made by Nacho Clemente and together with the TBWA\Spain agency, the brand gives voice to the Spanish primary sector and collects the stories of some producers, ranchers and farmers at the same time as telling the process of creating the hamburger. . These personal stories can also be seen today in the eight marquees that surround the Plaza de Cibeles in Madrid . If you do not display the embedded video correctly, click here. « With the launch of Big Good we not only want to help the primary sector. We also want to contribute to making visible the situation you are in as a result of the health crisis . We have done it through a documentary, and now we want to go one step further, and invite other brands to join this movement and support them as well.
We believe that, in times like the current one, it is important that we all work with a common objective: to promote the reactivation and recovery of the country's economy," explains Natalia Echevarria, Chief Marketing & Digital Officer of McDonald's Spain. The burger will be available until the end of December . TBWA technical sheet Agency: TBWA ESPAÑA Client: McDonald’s Product: Big Good Client Contacts: Natalia Echeverría, Rocío Holgado, Fiona Baladin Chief Creative Officer: Juan García-Escudero Creative Directors: Javier Martínez and Pablo Fernández Client Services Director: Javier Villalba Account Directors : Dolores Sánchez Account Supervisor: Verónica Gómez Account Executive: Eva Fernández Strategic Planning: Jesús Fuertes, Sofía Santana Graphic Production Director: Nuria Muñoz Product Photography: Margaret Stepien Title: BigGood, the recipe we want you to copy. Parts: OOH OMD technical sheet / Media strategy Client Services Director: Sagrario Carrasco Account Directors: Rebeca Frías Account Supervisor: Mayte Otero, Nuria Blanco Account Executive: Vanessa Estévez and Javier Gamarra.
McDonald's supports the launch of its Big Good burger with an outdoor advertising campaign In this project McDonald's has had the support of OSI Food Solutions, Florette, Aryzta Bakeries Iberia or Phone Number List Entrepinares , some of its usual suppliers, and other new ones such as Arteoliva . In the documentary Big Good , made by Nacho Clemente and together with the TBWA\Spain agency, the brand gives voice to the Spanish primary sector and collects the stories of some producers, ranchers and farmers at the same time as telling the process of creating the hamburger. . These personal stories can also be seen today in the eight marquees that surround the Plaza de Cibeles in Madrid . If you do not display the embedded video correctly, click here. « With the launch of Big Good we not only want to help the primary sector. We also want to contribute to making visible the situation you are in as a result of the health crisis . We have done it through a documentary, and now we want to go one step further, and invite other brands to join this movement and support them as well.
We believe that, in times like the current one, it is important that we all work with a common objective: to promote the reactivation and recovery of the country's economy," explains Natalia Echevarria, Chief Marketing & Digital Officer of McDonald's Spain. The burger will be available until the end of December . TBWA technical sheet Agency: TBWA ESPAÑA Client: McDonald’s Product: Big Good Client Contacts: Natalia Echeverría, Rocío Holgado, Fiona Baladin Chief Creative Officer: Juan García-Escudero Creative Directors: Javier Martínez and Pablo Fernández Client Services Director: Javier Villalba Account Directors : Dolores Sánchez Account Supervisor: Verónica Gómez Account Executive: Eva Fernández Strategic Planning: Jesús Fuertes, Sofía Santana Graphic Production Director: Nuria Muñoz Product Photography: Margaret Stepien Title: BigGood, the recipe we want you to copy. Parts: OOH OMD technical sheet / Media strategy Client Services Director: Sagrario Carrasco Account Directors: Rebeca Frías Account Supervisor: Mayte Otero, Nuria Blanco Account Executive: Vanessa Estévez and Javier Gamarra.